In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs. This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.

Why do so many companies today waste time and money marketing average products and services to hard-to-impress consumers? Why don't more companies follow the Rodney Strong model (remarkable product or service first; marketing second)?

What is a good direct mail response rate these days? This is one of the most frequently asked questions among first-time direct mailers. Understanding direct mail response rates and statistics can help you manage your expectations.